Half of air-energy water heater manufacturers or out of energy subsidies

"Compared with the traditional concentration of traditional home appliances brands, air-energy water heaters are still in the incubation period, the industry is more decentralized, and energy-saving subsidies policy will only benefit the leading enterprises. More than half of the 400 companies in the industry will face heavy reshuffle." Yesterday Zhao Misheng, vice chairman of the China Heat Pump Industry Alliance, said in an interview with this reporter that even the 31 air energy companies that are short-listed are “several happy families” and face stringent energy-saving subsidies from relevant state agencies. In the liquidation rule, Zhao Misheng judged that about half of the short-listed companies still had difficulties in obtaining subsidies.

Less than 15 companies meet subsidy requirements

The number of promotion is not less than 10,000 units (sets) per year. This is the clear requirement of the three ministries and commissions for promoting enterprises in the implementation rules for the promotion of energy-saving air-energy water heaters. This seemingly low threshold is sufficient for about half of the short-listed companies. Form a substantial obstacle.

Zhao Misheng, vice chairman of the China Heat Pump Industry Coalition, pointed out that the “small and scattered” characteristics of the air-energy water heater industry are very obvious. There are more than 400 companies in the industry, and there are currently fewer than 15 companies that have achieved annual promotion of more than 10,000 units. “But they are short-listed. There are 31 companies, which means that more than half of the companies are short-listed, but they are not necessarily able to get subsidies."

The reporter learned that according to the rules for the liquidation of energy-saving subsidies, the financial subsidies for gold are put into the company every month. However, if the sales task cannot be completed in each month, the subsidy will not be granted temporarily and will be given once at the end of the year; After the promotion task is completed, the subsidy will be paid in advance, and the subsidy will not be paid when the adult promotion task is completed, and the subsidy will be recovered in the month that it is issued.

Subsidy lowers the average price and more than 200 small businesses are under pressure

Different companies have different subsidies. Of the 488 models of air energy products of the 31 companies, the majority of products have a subsidy of 350 yuan/set or less, and subsidies for 550 yuan/set are not many. Up to 600 yuan / Taiwan subsidies only 9 air energy water heater companies were selected, models less than 60.

Businesses hope to further lower product prices by adopting policies. Wu Bojun, Marketing Director of Guangdong NuoTai New Energy Company, revealed that NuoTitan cooperated with national subsidies to launch a joint marketing plan, plus the company's secondary subsidies, subsidies up to 4,000 yuan/set, lower than the price of subsidies before the market fell About 20%.

Niu Entai accelerated the pace of capacity expansion after the introduction of the energy-saving subsidy policy, and is speeding up the construction of a new industrial park in Huadu, Guangzhou. It is expected that nearly 200 million yuan of funds will be used to form 200,000 new capacity. Wu Bojun said that Niutite’s sales target this year is 50,000 units.

Zhao Misheng believes that this year's home appliance market has been relatively weak, before the introduction of energy subsidies policy, already 1/3 of the air energy water heater companies are not optimistic, and 31 short-listed companies drastically lower the industry average price, the technology reserves The more than 200 small-scale air-energy water heater companies with weak foundations, no product selling points, and incomplete distribution channels will be fatal blows. They will be eliminated, which will account for about half of the total number of enterprises.